{"product_id":"inside-out-moisturizing-repairing-masque-voir-haircare","title":"Inside Out Moisturizing + Repairing Masque | VOIR","description":"\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003eFor hair that needs softness, not weight.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eInside Out is built for damaged hair that needs to move more softly and smoothly, rather than simply being coated in heavy oils or silicones for “shine.”\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy we picked it\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eShea butter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – coats dry, rough areas with fats that make the hair surface feel softer.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCoconut oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – one of the few plant oils shown to penetrate into the hair fibre and reduce protein loss.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAbyssinian oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a lightweight oil rich in long-chain fatty acids that improves slip without the heaviness of many oils.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHydrolyzed proteins\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – small protein fragments that temporarily adhere to damaged areas of the hair, helping smooth its surface.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Voir Haircare","offers":[{"title":"Default Title","offer_id":45286079660147,"sku":"073","price":36.64,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/2690\/5459\/files\/C42C9BFD-D650-4F15-BA3A-B5B27E260FB9.jpg?v=1786717780","url":"https:\/\/piiq.ca\/products\/inside-out-moisturizing-repairing-masque-voir-haircare","provider":"PiiQ Design House","version":"1.0","type":"link"}